After so many doom and gloom postings of late, it is nice to finally post a positive message. This video produced by CNBC describes my favourite retailer, COSTCO. This video describes how – and more interestingly why – the typical COSTCO stocks only 4000 products (compared to WalMart’s 100,000), their strict 15% markup limit, and how they make almost all their money not on goods, but rather via selling annual memberships. Finally, they highlight the efforts suppliers are put through to earn a coveted spot on COSTCO shelves. (fascinating to me). If you like the store, you’ll likely love this video.